short film / content

An elderly chihuahua called Knoffel is the unlikely hero of a series of videos titled “the saddest dog in the world”. Backed by a maudlin instrumental soundtrack, Knoffel became the epitome of the melancholic condition touching hearts and receiving press attention as a viral hit in the local market.

The series received hundreds of thousands of organic hits due to its shareability, supported by a solid strategy and roll out.

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